You Can't Keep Your Secrets From Twitter | Fast Company

When you tweet--even if you tweet under a pseudonym--how much do you reveal about yourself? More than you realize, argues a new paper from researchers at the Mitre Corporation. The paper, "Discriminating Gender on Twitter," which is being presented this week at the Conference on Empirical Methods in Natural Language Processing in Scotland, demonstrates that machines can often figure out a person's gender on Twitter just by reading their tweets. And such knowledge is power: the findings could be useful to advertisers and others.

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